Drone Journalism: Pros and Cons

Prior to the use of this remotely piloted technology, a news organisation would take aerial recordings of news events such as fires, protests, crisis and traffic, using a media helicopter, which is often rented and incurs higher production cost. Drones offer several advantages. … More Drone Journalism: Pros and Cons

Obrero [documentary project]

Obrero (worker) tells the story of Filipino construction workers who temporarily migrated to Christchurch for the earthquake rebuild. Unlike the other documentaries I made in the past, this project is following a transmedia approach – circulating narratives and expanding the story of Filipino workers through a variety of media formats: film, interactive documentary and a … More Obrero [documentary project]

Drone, data and backpack journalism trends

Our paper, Natural Disaster Strategic Communication: Drone, data and backpack journalism trends, has been recently published by PRism Journal and is part of a special issue on strategic communication in the digital age.  Access is free, download a copy from Prism website. The paper explores the symbiotic relationship between journalism and public relations  and analyzes media … More Drone, data and backpack journalism trends

Glocal Big Brother

This blog explains the strategies used by media producers to localize a global media format. Let’s focus here on the Filipino version of the Big Brother House.  The style of housing of Big Brother varies according to the audience cultures just like the dorm-style rooms in Big Brother Holland, the open design of the Australian house … More Glocal Big Brother

Global Media Format: “Big Brother”

Norman Zafra This blog talks about Big Brother’s sweeping success globally and in the Philippines. The ability of television products to be transported and consumed by a unique set of audiences has been recognized since the early importation of canned programs and success of cable programming. In fact, this had previously been the form in … More Global Media Format: “Big Brother”